Dreamcore Vibes, Kiki’s Take on Fall Styling

Contemporary brand Thursday Island has unveiled its 2026 FALL season campaign with brand muse KiiiKiii.

With the theme “FLOW TO THURSDAY ISLAND,” the campaign captures the moment a new journey begins amid the repetition of everyday life. Thursday Island, which has long proposed a relaxed lifestyle through nature and travel, continues its seasonal campaign storyline with KiiiKiii following the spring “FEEL THE RHYTHM” and summer “SUMMER IS CALLING” campaigns. For this fall, the brand reimagines familiar urban spaces through its own imagination, presenting them as new destinations.

Set under the concept of “THURSDAY ISLAND TERMINAL,” the campaign space features station name signboards pointing to “THURSDAY ISLAND STATION,” route maps, graphic signage, and more—creating an atmosphere that feels like setting off on a trip.

By adding touches of nature to everyday objects such as flowers and plants, vending machines, and public payphones, the set completes a dreamy space where reality and imagination intersect, sensorially conveying the season’s message through the much-talked-about Dreamcore mood.

The styling likewise reflects Thursday Island’s signature free-spirited sensibility. Through layered looks that freely mix floral-print dresses with knits, denim, and leather jumpers, the campaign proposes seasonal styling where vintage and contemporary moods come together, expressing the relaxed, liberated lifestyle the brand pursues with naturally built-up silhouettes and refined styling.

A T.I official said, “This fall season interprets travel not as a special destination, but as a new way of looking at everyday life,” adding, “Together with our muse KiiiKiii, we wanted to convey the message that even familiar places can become new travel destinations when imagination and emotion are added.” The official continued, “Going forward, we plan to keep expanding touchpoints with customers by presenting Thursday Island’s unique sensibility and stories through diverse content.”

Thursday Island’s muse KiiiKiii released its third mini album, “WhyKiiiKiii,” on Aug. 10 and has been actively promoting the title track “Pop Off Pop Off.” In this campaign as well, KiiiKiii’s free-spirited, stylish charm further enriches Thursday Island’s 2026 FALL mood.

Meanwhile, Thursday Island’s 2026 FALL campaign can be found via the brand’s official online store and social media channels, as well as at stores nationwide.